Mobile phone retailers have urged phone companies to give them a level playing field by offering the same treatment as large e-commerce companies such as Amazon and Flipkart in the upcoming holiday season.

Stating that online sellers get a much better deal than physical stores during the holiday season, the Indian Mobile Retailers Association (AIMRA) said around 1.5 lakh of small businesses would struggle to keep up, if the practice continues.

“The large discounts and predatory prices offered on Flipkart Big Billion Day and Amazon Great Indian Festival are destroying the core business with the support of mobile operators.

Retailers do not receive such offers. This discriminatory approach ruins Diwali for retailers, ”AIMRA President Arvinder Khurana told PTI.

He said the Association wrote to mobile device makers about it and if their concerns are not addressed, retailers would be forced to sell models at prices offered by e-commerce platforms to keep their businesses alive and charge the difference amount to the distributors.

“This year, given the suffering of retailers due to COVID and the economic crisis, we ask you to be a little more understanding and refrain from giving out such offers which devastate our business and disrupt the market sentiments.” AIMRA said in a letter to mobile phone companies. The trade body representing 1.5 lakh of mobile retailers also alleged that several companies are not offering their latest models to offline retailers.

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