According to a survey of some 3,700 consumers in nine emerging and developed economies, the COVID-19 epidemic has changed online shopping behaviour forever.

After the pandemic, more than half of those polled now shop more frequently online and rely more on the internet for news, health information and digital entertainment.

Consumers in emerging economies have made the biggest shift to online shopping, according to the survey.

Alexandre Barbosa, director of the Center for Regional Studies Development, said, “During the epidemic, online consumption habits have changed dramatically in Brazil with greater amounts of food and beverages, cosmetics and medicines needed for Internet users.” – Brazilian Network Information Center (NIC.br) from the Information Society (Cetic.br). He said the acceleration of global online shopping emphasizes the need to ensure that all countries can take advantage of digitalization opportunities as they move from recovery to response to the global epidemic.

Increases in online shopping during COVID-19 differ from country to country, with the largest increase seen in China and Turkey and the smallest in Switzerland and Germany, where more people were already engaged in electronic commerce.

In addition, according to survey responses, small traders in China were better equipped to sell their products online and those in South Africa were less prepared.

“In the post-COVID-19 world, the unprecedented growth of e-commerce will disrupt national and international retail structures,” said Carlo Tenieri, president of the Netcom Suisse e-commerce association.

According to the survey, the most used communication platforms are WhatsApp, Instagram and Facebook Messenger, all belonging to Facebook.

However, Zoom and Microsoft Teams have benefited the most from the increased use of video calling apps in the workplace.

In China, the main communication platforms are WeChat, DingTalk and Tencent Conference, according to the survey.
The changes are here to stay.

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