With the rise of big platforms such as Instagram, YouTube and Facebook, many businesses are seeing harness the power of these websites. The boom in the social media influencer and content creator market has opened up new opportunities. Social media and influencers have become legitimate ways for brands to reach their customers and generate revenue.
However, influencer marketing isn’t the only benefit of investing in social media marketing as a brand. Especially for small businesses and startups, there is a world of possibilities in the realm of hashtags, comments and likes. Social media has become the new playground that brings together all demographics. Every marketer’s dream comes true: offering free access to such a large audience of potential customers for each product.

Many small businesses shoot themselves in the foot by assuming that social media is just a game for big players with hundreds of thousands of dollars to spend. Conversely, social media platforms offer small brands the opportunity to grow and connect with a close-knit community of existing and future customers.

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