In recent years, urban youth have openly denounced the promotion of couples seeking a partner based on characteristics such as appearance, height and religion, etc. However, most of the online wedding platforms still have such criteria.
The way people find love has changed with the advent of the internet. Considering the tech-savvy population that is more or less familiar with how online dating apps and platforms work, this seems to be the preferred way to find your mates. In the past, women avoided taking the first step in dating due to social stigma, safety and conventions. But we are in 2021 and to say that the world has changed would be an understatement. Today’s women are very practical, they have expressed their needs more strongly, they know what is right and what is wrong for them. The positive nature of women leads them to take the initiative in romantic relationships as they would in any other matter. Women are becoming more comfortable being in control and living their lives independently, they have started to take responsibility for dating, they are more open to exploring options.
However, security concerns are still an issue with online platforms and many dating and matchmaking apps attempt to verify their users. Many secure marriage apps strive to create a group of verified matches in the virtual world by authenticating profiles through the major social media channels LinkedIn, Facebook, personal email, phone number, email and professional ID. This enables women to find a serious and compatible partner for themselves, she added.
It’s no secret that during the pandemic, the use of online dating apps exploded, largely because lockdowns didn’t allow people to leave their homes, so those who were looking for partners have connected. But is there a similar trend in online wedding platforms?
The traditional Indian approach to finding a mate through traditional dating agencies or extensive family networks has its flaws. New Age Millennials are pretty sure what they want in a partner, but more importantly, what they don’t want in a relationship. When the raging COVID-19 showed no signs of slowing down, life as we knew it ceased to exist after countries established strict closures, separated families, began the global exodus and changed our approach to love.
Back then, there was a boom when people at home felt the need to talk to people and socialize. More and more singles were turning to dating / marriage apps to meet potential partners. There were a lot of options for users, people spent more time getting to know each other. This resulted in more virtual communication before the relationship broke. We’ve seen an increase in video calls and chats as people struggle to figure out what they’re comfortable with in real and role life. We’ve also seen users spend more time reading profiles, asking the right questions, and engaging in more in-depth conversations that resulted in emotional and mental connections with people on their wavelength.
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