Fashion is now moving towards the latest technology. From games, augmented reality has carried over to the retail and e-commerce industry, where it is a great tool for attracting new customers. This technology is gaining popularity around the world. Augmented reality is much more than simply superimposing camera images with generated three-dimensional objects. It is an instrument that can help brands to drastically improve their marketing strategies and ensure higher revenues. By applying AR to the shopping experience of their potential customers, brands are able to move users further down the sales funnel.
Augmented reality and the garment industry
Technological advancements such as augmented reality in the garment industry are transforming online shopping experiences. With the goal of increasing online retail revenue while offering the first customer experience, AR enables shoppers to view products in real life, incorporating in-store test behavior before buying with digital extension and consequently, stimulate online sales.
Also, as we know that more and more retail stores are temporarily closed due to the Covid-19 pandemic, this is the best time for apparel brands to get their bearings in representing themselves to mobile shoppers. Many are moving to AR, which helps increase engagement and conversion, and becomes more accessible to brands and familiar to customers.
How are marketers leveraging AR to drive sales?
AR adds value to the customer’s shopping experience.
Augmented reality can help online stores offer their customers a deeper and more realistic shopping experience. On the other hand, this technology enables online stores to deliver vibrant, unforgettable and fun emotions to their customers that are much richer than what we have all experienced in physical stores. AR can provide amazing visual information that improves consumer attitudes and purchase intentions, driving sales massively.
Ecommerce integrations.
Launching AR from e-commerce sites and apps paves the way for greater adoption. Merchants can now add 3D models to product pages, including the ability to request that any product be 3D modeled starting at $100 for simple products, across all major browsers and devices. Customers can flip and rotate 3D models to inspect products or visualize the object using AR.
It has been estimated that viewing 3D products in AR should lead to higher conversion rates. It has also been found that visitors interacting with a 3D model are more likely to add the items to their cart and most of them place an order.
Virtual test before buying.
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