About a fifth of consumers say having multiple ordering options is important. 18% of table service customers and 21% of QSR customers say this is a key factor when choosing a restaurant. Digital capabilities influence restaurant choices for less than a fifth of consumers, with 13% of table service customers and 18% of QSR customers saying an easy-to-navigate app or website encourages them to visit a particular restaurant.

Price is a top 5 ranked factor by both groups of restaurant customers, with 36% of table service customers and 39% of QSR customers citing daily prices as a factor influencing their meal choices. The quality of home delivery affects the choice of more than one in ten consumers, with 15% of table shoppers and 13% of QSR customers saying it is an important factor in restaurant choices.

There are several differences between how an average restaurant customer decides where to eat and the consumer who enjoys a restaurant subscription service. Restaurant subscribers are more likely to consider the convenience and value elements of the customer experience. Availability of a loyalty program, healthy food, an easy-to-navigate website and the ability to use a preferred payment method are key factors when choosing a restaurant. a particular restaurant.

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