STAAH has partnered with hoo, an innovative new dot com company that puts hotels first. hoo is revolutionizing the online booking market with an offer that offers customers better prices while increasing profits and hotel occupancy. This unique win-win offer is made possible by its automated system, which allows hotels to implement dynamic pricing and unique booking incentives without violating rate parity agreements. Importantly, hoo only charges a flat 5% commission on bookings to ensure hoteliers have the opportunity to offer attractive rates and experiences while generating more revenue per booking compared to a traditional OTA.
With a mission to “change the way hotels are booked online for the better”, hoo focuses on creating an experience rather than creating a transaction-driven platform that puts customers back in control, thanks to its fair and fun approach that builds loyalty from the first reservation.
Although hoo is a new player in the market, it already has an integrated and connected partnership with Google Hotels and is currently building global inventory. Their ambitious team has made significant investments to fuel their growth and they are here to improve the online booking industry.
As consumers seek variety, hoo believes there needs to be a more equitable platform for both parties to come together to negotiate this experience. With cutting-edge technology and dynamic pricing technology, hoo has created a platform that aims to positively disrupt the OTA space and be a friendly face for hosting providers around the world.
With this integration, hotels can distribute their rates and availability in real time on the justhooit platform through the STAAH Channel Manager and take advantage of all the benefits that hoo has to offer. The platform is a powerful and fair alternative for hotels to sell their rooms the way they want, without the overhead typically associated with online booking platforms.
Commenting on the partnership, Mr. Adrian Murdock, co-founder of hoo, said they were delighted to have STAAH as a distributor. They invite their hotels around the world to join us in our mission to improve online hotel booking. They built this platform with the goal of making online reservations fair and equitable. They want our toolset to be available to more and more hotel operators and integrating with STAAH is an important step in expanding their reach.
The integration is valid worldwide and properties of all sizes from around the world can use the platform completely free of charge, there are no registration fees or contracts. The only cost to the hotel is a small 5% commission paid on each booking, allowing hotels to take advantage of fair prices and adjust room rates while increasing profits.
Tarun Joukani, Commercial Director of STAAH, said they are delighted to partner with hoo and offer their partner properties a new channel with innovative features to market rates and availability and maximize their profits. hoo’s automated trading system and STAAH’s distribution technology will help accommodation providers get more bookings and increase sales.
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